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November 26th, 2012 / 11:05:57
One of my favorite brands in Seoul Korea right now is MISCHIEFHOUSE.
Ji-yeon and Ji-yoon have been neighborhood friends for years. The 26-year-old duo, collectively known as Mischief Makers, has been actively creating an accessories-driven lifestyle brand, with its emphasis on ’90s Golden Era aesthetics.
After starting their workshop/studio/garment factory, Mischief House, in Seoul’s bustling Hong Dae area in 2011, the girls made a wide range of military-pattern bags that caught my attention (shout out to my boy Jaeki for putting me on). In addition to obtaining their college degrees, the entrepreneurial ladies from Bundang, are quickly expanding their company.
Their strong graphics, unique design and badass attitude help them stand out from the rest. The girls draw inspiration from hip-hop, American pop culture, and their work echoes the style from the American 80′s era. I loved their inspiration wall featuring faces like Tyler the Creator, Busta Rhymes, Spike Lee, Whitney Houston, and more.
The girls recently unveiled their 2012 fall collection full of sporty outfits you should check out. After speaking with them few months back, it’s clear they’re not limiting themselves to making clothes, but eventually molding their passion into a full-fledged lifestyle brand. So, definitely, be on the lookout for these girls!




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