Author Archive

November 17th, 2014 - 12:56

STAPLE x NATUREL.

1-2-1 w/jeffstaple ft. Naturel from staplepigeon on Vimeo.

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Staple HO 26

In keeping with the tradition of supporting and showcasing artists within our line, Staple is proud to announce our latest collaborative capsule collection featuring the artwork of Naturel.  Hailing from Washington, D.C., Naturel is an up-and-coming artist known for his neo-cubist style and novel interpretations of street culture references, such as hip hop icons Pharrell, Kanye West, Notorious B.I.G., his signature skeleton icons, sneakers, liquor bottles, and nude figures. Naturel draws from experience, having been a veteran of the hip hop world and first started out as a rapper himself. He often inserts his own personal symbols such as red flowers into his work, and a “Jesus Piece,” an abstracted gold pendant, later produced by the streetwear jeweler, Mr. Flawless. High brow and low brow worlds collide within Naturel’s creative canvases and his work has attracted celebrity collectors and investors such as Spike Lee, Rihanna, and Lebron James.

For the Holiday 2014 season, the Staple x Naturel collaboration boasts an extensive 18-piece collection featuring tees, woven shirts, hats, fleece, and a varsity jacket. The entire collection will start hitting Staple retailers starting November 15th.

Posted in  1-2-1,  art,  staple related
tagged as , , , ,
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November 15th, 2014 - 21:10

WHY ART MATTERS.

After the Odd Future Music Festival Concert, Tyler The Creator (their frontman) had a chance to interview none other than Pharrell Williams for Mass Appeal.

But did you know, while watching N.E.R.D.’s perform earlier, Tyler was in tears at what he was experiencing? Wouldn’t you? He used to listen to Pharrell before he himself was able to pursue his dreams. Now he’s created something that his childhood hero is blessing. It was all too much for him. It’s an amazing moment where you can witness the power of art.

Posted in  art,  music
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November 13th, 2014 - 13:46

THE FUTURE OF REED SPACE…

For the past few months, I have been working behind the scenes to figure out a way to bring Reed Space, our flagship retail boutique based in the Lower East Side of NYC—to as many people as possible in America and beyond. The immediate answer is of course, “The Internet”. But the whole reason why I even have a store is because some experiences can’t be replicated digitally. Customer Service, Experiences, Interaction, Discovery…these are things that the web hasn’t gotten right (yet). Physically walking into a space to discover new things and meet interesting people is still my favorite thing in the world to do.
So then the begs the question—how do I get Reed Space all across the country? (And ideally, see it happen in my lifetime!) The answer was simple. Find a retail partner that has a large footprint in this country AND that has the same vision for uplifting this thing we call “street culture”…and work with them to make this dream into a reality. The answer is simple—getting there? Not so simple. The conversation with PacSun began over a year ago and I decided that they were the ideal retailer that could carry through the vision of Reed Space in its purest form.
Now…the journey to make this happen is finally coming to fruition—but this is really only the beginning! With one Reed Space in the LES of NYC, 12 years ago—look at how far the culture has come. When we opened, there was literally no category for what we were doing. Now it’s an industry giant. What will happen now that the same spirit of Reed Space is seeded all over this country? I have no idea! But fuck, it’s gonna be interesting to see.
The first Reed Space / PacSun stores will open on November 20th, 2014 at Glendale, CA, San Francisco/Market St, and Queens Center Mall/NYC. Then look out for more right away in 2015. And of course, Reed Space LES will continue to serve as the faithful beacon for the entire Creative Community.
Peep some behind-the-scenes shots from the making of our first few locations. Look forward to seeing you around the country at a Reed Space near you! Thanks always for supporting the positive social contagion…

Posted in  business,  reed related
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November 10th, 2014 - 18:23

POOPOURRI.

Genius level advertising…
I don’t think I’ve ever clicked on an intro advert commercial to see what it was all about! Hence the 30million views and counting.

Posted in  advertising
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