Have you ever wondered how long that bike has been locked outside that building… or when it might disappear? Well Red Peak conducted an interesting experiment for Hudson Urban Bicycles showing a bike locked up in the same spot for 365 days. Check out what happens, and make sure you take notes.
Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.
