We just recently put the final wraps on an exciting new publication for Nike NYC Basketball. Simply put, we call it FRANCHISE. It’s a 160 page behemoth of a “magazine” that recaps and covers everything you’d possibly need to know about the universe that is Nike Basketball in New York. Nike has always been big fans and supporters of Reed Pages Magazine and they wanted something executed for them in similar fashion. Try and get your hands on a copy! They’re free for the taking at select shops like 21 Mercer and House of Hoops. Get your read on!