
When I started out in this business there was 2 companies I was looking at as an inspiration for Staple. One was Ecko Unlimited and the other was L-R-G. Sure there were other great streetwear brands like PNB Nation, Triple Five Soul, Subware, etc etc…but I was always impressed with Ecko and L-R-G. They took the spirit of the street, but managed to make it acceptable by more people. Some might call this “selling out”. I saw it as a challenge. With Jonas, I was even more impressed because he was an Asian male. And he was having all these rappers, extreme athletes, celebrities, etc wearing his creation. It was inspiring to see someone rise above what he was “supposed” to do and instead, create a path for himself.
Jonas is U.S-born/Vietnamese. He was adopted along with six others. He is survived by his black brother and sister, Filipino brother and sister, half-white-half black sister, half Jamaican-half-Spanish brother and a white brother. There was no way L-R-G WASN’T going to be accepted by all people…all colors…all cultures. He wouldn’t have it any other way.
We finally crossed paths professionally when L-R-G did a collaboration collection with Courvoisier. Jonas wanted to launch the collection in NYC at Reed Space. It was an honor. It was like my design career coming full circle. We emailed before the event. Kept in touch after. Exchanged goodies and shwag…and then finally met in person for the first time (and last time) at Reed Space. Rest in peace to Jonas Bevacqua—Founder of L-R-G—and founder to a whole new generation of entrepreneurs.
(Via Vimeo.)
(My last gift to Jonas: our 10th Anniversary Staple x Be@rbrick makes an appearance in this video. Plus you’ll see a Pigeon tee cameo in there as well. I’m glad a part of me made it into his short but spectacular life.)









































