Flat pack / Birch Veneer / Meatball specialists Ikea, has decided to make a cookbook called Hembakat är Bäst (Homemade Is Best). The book surprisingly features some really cool food photography. (Styled by Evelina Bratell and photographed by Carl Kleiner.) The geometric arrangements of ingredients are really different when it comes to the world of cookbooks. Guess what? The book is completely free! Guess what? It’s only available in the kitchen section of Ikea stores — in Sweden! This cool video shows the making of the photos below.
組み立て家具/Birch Venner/ミートボールスペシャリストのIkeaがHembakat är Bäst (手料理が一番)という料理本を出しました。驚いたことに、とても面白い食品の写真が載っています。(スタイリング、Evelina Bratellと写真、Carl Kleiner)。食材の幾何学的な配置は他の料理本とは違います。そして?この本は無料です!さらに?これはIkeaのお店のキッチン売り場でしか手に入りません−しかもスウェーデンでしか!以下の写真のメーキングを撮った面白いビデオです。




































[...] only available in Sweden (as the honorable Mr. Jeff Staple points out). Upside, I will be in Sweden next [...]
only in sweden my ass. YOU JUST GOTTA KNOW HOW TO ASK.
http://jonharney.com/blog/2010/10/06/gift/
Beautiful book!! I could use it in my class. How do I get it?