One of my favorite photographers, Yonehara Yasumasa is currently having a show in Chelsea, NY. Reed Space hosted his first solo exhibition in NYC and it’s great to see Yone graduate to the Chelsea gallery scene. The show is incredible. You should go check it out and get the book as well.
僕の好きな写真家の一人、米原康正氏は今ニューヨークのチェルシーで個展をやっています。Reed Spaceが彼のニューヨークでのはじめての個展を主催しましたが、今やチェルシーの画廊シーンで展示するまでになって、とても嬉しいです。個展はすばらしいです。見に行って、本も買うべきです。

Check out the Yonehara x Greedy Genius kicks coming out soon.
Yonehara x Greedy Geniusのキックスが近日出ます!



































i've seen Yone's work pop up on Hypebeast, Highsnobiety and his own website, and i get a little offended… and i'm a guy!
I'm not gay or anything, but I think that the streetwear market's obsession and exploitation of porn on shirts (shirt buttons if you're someone like Fiberops) has gone a little too far. When girls i know see dudes rocking shirts with pretty-much naked girls walk around in family parties, at the mall, etc., it makes them uncomfortable seeing these images and indirectly uncomfortable with themselves for not having porn-star/victoria's secret model bodies… seriously, it's another problem that women have to deal with.
I mean, i'm not a feminist, but i have taken classes in feminism and i know that girls go through difficult things they need to block out sometimes.
Anyways, bottom line: Thanks jeffstaple for not succumbing to the porn-route that other companies like Crooks & Castles, Disizzit!, etc. have taken to sell-out & sell-out with naked-girl shirts. I mean it's as old as those very-ugly Miller's Outpost shirts with the cheeky import model characters..
love the Science of Life line, great stuff!
selfless plug: CertifiedFresh.tumblr.com is a dope blog, check it out, Jeff!
peace solidarity
-Carlo/instantvintage/CF.
Yonehara Yasamusa didn’t get the idea to photograph these women from other streetwear companies use or creation similar works. Certainly the direct influence of work like this contemporaries like Terry Richardson, Jurgen Teller, etc. stylistically and even the constructs of how the women are posed is directly influenced by these and a number of other contemporary photographers. But it goes well beyond contemporary photography.
The fact of the matter is the male gaze and objectification of women by men predates the advent of photography and probably art let alone “streetwear”. Photographers since the advent of the medium have been exploring the female form via male perception.
So singling Yonehara Yasamusa because Jeff Staple knows him and he’s somewhat tied to the sneaker/street wear world as the devils spawn of the objectification of women is wildly misguided and borderline ignorant. If anything you should be applauding Mr. Yasamusa for elevating his work beyond the likes what you referred to in Streetwear. As he’s really doing what most of these Streetwear companies try so hard to emulate but fail miserably and just end up with something that ultimately appears to most as just in poor taste.
Greedy Genius is flat out WACK!
Yone doesn’t make porn, he makes art. The dynamic between the photographer and the model for his shoots set him apart from someone who shoots to make porn. He understands women are past the point of burning bras and wearing pants.