Genius Campaign from Ikea that’s inspired by one of my favorite films of all time—The Shining.
Especially the contest that has you looking for clues in the video.
(Side Note: A couple of years ago, I was one of 6 selected individuals that was allowed to roam the streets with Google Glass — wild, on my own. I had a 24 hr concierge staff on call in case there was any problems…they took a bunch of footage…and I gave a ton of feedback. Not sure where all that data currently lives now — but seeing this video brings me back to those strange weird days of being one the first with Glass in NYC.)
I’ve been using the iPhone 6 for about 3 weeks now. I keep my 5S charged and sitting on my desk though as a “juuust in case”. Every once in a while I pick up the 5S and can’t help but think “Damn, this is what a phone should feel like in your hands.” Everyone in the industry keeps making devices that are getting bigger and at the same time thinner. Do they not realize that just makes them increasingly harder and harder to hold?! With the 6, my hand cramps all the time. My left pinky is seriously becoming deformed. I can’t comfortably hold the 6 in bed. I’ve dropped it on my face multiple times. You kind of have to hold it like a book with 2 hands; whereas the 5 could be handled comfortably with one. Taking screenshots with the 6 often results in activating that bitch Siri and then taking a screenshot of the transition screen (see above!). In fact, because of the ergonomics, some of you might have seen this post getting prematurely posted and I had to quickly delete it. It feels worse in my pocket. My car cradle can’t handle the weight of the 6. The list goes on and on…
You might say, then stop complaining and return the phone and go back to your old phone! I would gladly. Problem is Apple and other tech companies love to employ B.I.O. or Built In Obsolescence. Ever feel like when Apple announces a new model, your current model starts to crap out? LIKE EVERY TIME?? It’s because each software update crushes the old phone’s processors and eventually you’re just back to being Neanderthal man. It’s true…it’s all about the speed and the NOW. I recently hung out with a friend and bless her soul she had a taped up iPhone 3. I used it for a second and was appalled…I was like “How do u use this thing???” She was like “What? It’s totally fine!” It’s true. Ignorance is bliss. She never felt LTE speeds, A3 processors, retina displays and 1.21 gigawatts. And u know what? She’s probably the better for it.
To add insult to injury, the only other choice apple gives me is an even BIGGER model! So u conform. And in 2 generations I guarantee you our pinkys will look like thumbs because of the weight they are bearing. So why the rant? Am I switching? Of course not. Apple is still the shit. They have me completely enslaved in their ecosystem. I’m not leaving. I’m just sayin’, Apple, not everyone wants BIGGER SCREEN! 34% THINNER! Some ppl still have TVs at home, and like, use them. Not everyone wants to watch the entire Walking Dead series on their phones. Chill. Some ppl still want their phones to feel like—a PHONE.
I’ve been using Gilette to shave my head every week for the past 20+ years. So they decided to asked me how I start A New Day.
RESURRECTING A RUCKUS from staplepigeon on Vimeo.
Cycle World & jeffstaple presents “Resurrecting a Ruckus”
Designer jeffstaple, founder of Staple Design and Reed Space in New York City, regularly made his way around Manhattan on his trusted 2002 Honda Ruckus scooter—until last year when, according to Jeff, the scooter went “completely kaput.” The scooter was subsequently parked inside Reed Space and, over time, became a permanent fixture in the innovative boutique. When the lack of two-wheeled transportation left a marked void within the designer, it was time to bring his trusted steed back to life. True to Staple form, instead of arranging simple repair work, he made the call to Cycle World and some friends in Los Angeles and set a plan in motion to have his tired ride rebuilt, bolt by bolt, from the ground up. This is the Staple Ruckus.
The Staple Ruckus was built to Jeff’s vision and design specs, which included large knobby tires for the unforgiving NYC roads, a high-performance 66cc sports-kitted engine, Yoshimura R&D exhaust, a clean luggage rack for storage complete with Yoshida & Co. Porter luggage, larger hydraulic disc brake up front, and the signature Jeff Staple Pigeon colorway. Once completed, the ruckus was brought back to Reed Space for its maiden voyage with Staple at the helm. “I almost forgot how much fun it was to ride a Ruckus,” Staple commented as he recalled the excitement he felt when he first rode the Ruckus around the city.”
In celebration of the resurrected machine, Cycle World and Staple Design threw an unveil party on Sunday, June 22, 2014, at Reed Space in New York City. “Anytime we can help someone get back on two wheels, we want to help” said Associate Publisher, Marketing for Bonnier Motorcycle Group Garrett Kai. “The joy of riding is what we all live for at Cycle World, and we are pumped that we could help Jeff with the rebuild of his Ruckus.”
Look for the Staple Ruckus on display at Reed Space or zooming through the busy streets of New York the next time you are in the city.